Sales Strategy

We create strategies to win and retain more business.

We do this for startups and the more established SMEs.

For Startups

Sales Strategy Workshop
An informative and interactive sales strategy workshop. We start with a high level overview discussing everything you need to know about B2B sales, relevant to your industry.


During the second half of the workshop we will create your sales strategy together by working with our Topsales strategy canvas. 

You will go home (or to the office) with a strong sales strategy fundament. Ready to generate new business and build valuable business relationships!

For who? 

For you or/and your startup team. 

For the more established


Sales strategy improvement

Are you looking for sales improvement? You are at the right place!


We always start with analyzing your current strategy and approaches. As a next step we provide you an action plan in order to improve your B2B sales strategy. Depending on your wishes, we are more than happy to assist with the implementation too. The most important part if you ask us. Sales is about taking action!

Use cases
Strategy improvement usually comes down to 3 different use cases: 

You’ve been running your company for years without a clear sales strategy because it grew fast from the beginning. It's now time to professionalize sales processes in order to stay ahead of competition. 

More traditional ways of selling and modern approaches (e.g. social selling) reinforce each other. We can help you with the modernization of your current sales strategy. 



You are hungry for new opportunities and ready to uncover your blind spots. You are looking for a second pair of eyes to improve your sales strategy, processes and approaches.

Strategy services testimonial

Many thanks to Lotte Lobé from Topsales Amsterdam.

She helped us very well with the professionalization of our salesteam.

By listening carefully and contributing ideas already from the beginning of our partnership, we were able to achieve desired results. The used methods and strategies are effective and very suitable in our day-to-day work. The performance analysis about the members of the sales team are well written and give

a clear picture of what they master already and where there’s room for improvement. I highly recommend working with Topsales Amsterdam.

Michael Daals - Owner at Dare Wines